Live up to your own expectations.
Always be hungry.
Never chase money.
Beware that money chased often handcuffs you to complacency.
Chase perfection – in thought, ideas, exploration, execution.
Work as hard and as tirelessly as you can to achieve what you want.
Fall in love with your first idea but explore atleast one hundred others.
Realize that bad briefs, no time, sucky budgets are merely excuses that the mediocre hide behind.
Take everything about an idea personally.
Never take office politics, creative hierarchies or the drama of creative departments to bed with you.
If you must stay awake – do it for the love of that singular thought.
Get as close to the idea as you can. And plant your feet there.
Be humble, always.
Never be content with good enough.
Always keep your goals in mind.
Embrace risks, always. It’s the only surety in this lifetime.
Realize that ego and insecurity are two constants in a creative persons life.
They don’t leave so you might as well learn to bed ‘em both.
Fight for the ideas you believe in.
Always have one brief that is an opportunity on your desk.
Never forget: you get paid to influence pop culture.
Advertising isn’t the be all and end all of everything – but it could be the greatest experience in your life.
Leadership is a direct result of cultivating your gut.
Observe people and realize that emotions are the only things that are consistent, globally.
Know the infinite interpretations rise from those very finite emotions and explore them.
Learn to manipulate the tone and feeling of those emotions to fit your product.
Exploration can be tiresome but it’s a necessary evil for those with aspirations.
This is not art. It is problem solving for big businesses. Don’t forget that.
Trust your instinct to inspire trust in your clients.
Trusting clients feel secure relinquishing control to your instincts.
Be grateful for the people that fill your day with authenticity.
Inspiration is life. Full Stop.
Fight for what you know the client needs-not for what will win you an award.
Make things real and keep things real. Simplicity is golden.
Advertising mimics real life – nice guys don’t finish last.
To be a great creative director – you have to prove yourself to your creative department – junior or senior.
Be humble, it helps.
Never expect others to do things that you wouldn’t dream of doing yourself.
Kill the demon of complacency.
Don’t settle for “good enough” – it’s your job to instill hope, faith and trust in your creative department.
Always put yourself on the line.
This is a business not an art form. Perspire to be inspired.
You will never have enough time.
Fighting it will change nothing, especially if you want to be the best.
Success comes with its own set of sacrifices.
If that’s a regret, this won’t be a ‘life changing’ experience for you.
Be grateful for the opportunity to live this life.
This industry is inherently good, when you’re in it for the right reasons.
And most importantly,
Have fun and laugh a lot.
Until your sides hurt.
And you pee yourself.
And when that feeling stops and you can’t remember why you got into this business:
GET OUT.
- courtesy of Black Bag’s interview with David Droga.
Inspiration does come in small packages.
I refuse to wash the hand that shook the hand of a man who has made his mark on our journey.
B & I are truly grateful for having had this opportunity.
R, thanks for listening to me ramble on and on and on and on about my Australian Idol.
M, thank you for the ride, the conversation and the pat on the back.
Tonight, reaffirmed everything we inherently knew and gave us the warm and fuzzies.
Gosh, I love advertising.
Respect.
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